Direct Marketing Strategies was founded in 2008 by Carol Sweeney and is based in Columbus, Ohio. Carol has 20+ years of successful leadership experience with premier specialty retail brands including Victoria's Secret, Gap, Banana Republic, and Tween Brands. Her many areas of expertise include direct marketing, customer insight, merchandise planning and general business operations. In each of her positions,Carol has guided these businesses during tremendous growth periods and implemented key concepts, processes and systems that are still in place today.
A sampling of recommendations:
“People who can bring strategy and tactics together to deliver incremental sales are rare. Most strategist don't know how to deliver, most great tacticians can't see the big picture. Carol can do both. In addition to delivering across strategies and tactics, Carol is a great business partner. Open to new ideas, and smart enough and experienced enough to drive new ideas to practical solutions, I gladly recommend Carol to anyone looking for CRM and Database Marketing leadership, and more importantly improved results." “In the several years that we've worked together, I've found Carol to be among the most astute marketers I've come to know - she is aggressive for results, engaged with analytics, and always two steps ahead of the industry. Carol is uniquely able to bring together the big picture of the 'the brand' with the consumer proposition to deliver differentiated value for each.” “Carol has a great analytical mind that she used to develop new and improved methodologies in the Merchandise Planning process. I would not hesitate to hire Carol to work with me on any project or in any position that required strong analytical and problem solving skills.”
-Andrew Watt, Principal, The Allant Group
-Eric Holmen, President, SmartReply, Inc
-Bill Heise, Exec VP/CFO, Victoria's Secret Direct