Direct Marketing Strategies

Carol Sweeney

Founder & Principal
Direct Marketing Strategies was founded in 2008 by Carol Sweeney and is based in Columbus, Ohio.  Carol has 20+ years of successful leadership & consulting experience with premier specialty retail brands. Her many areas of expertise include direct marketing, customer insight, analytics, merchandise planning and general business operations.  In each of her engagements, Carol has guided these businesses during tremendous growth periods and implemented key concepts, processes and systems that are still in place today: